Get strong enough to carry the shopping in one trip
Online coaching for women 40 and up who want to lift properly, three sessions a week, planned around the hours you really have and checked by me on video.
Coaching is $249 a month. Applying takes about 2 minutes.

Not for you if
- You want a weight-loss plan or before and after photos.
- You want a new random workout every day.
- You would rather not film a set each week so I can check it.
- You need someone standing next to you every session.
For you if
- You're 40 or over and want to get properly strong.
- You can train 2 or more days most weeks, at a gym or at home.
- You've started on your own before and it faded after a few weeks.
- You want someone checking your form and changing the plan when life gets busy.
How it works
Step 1
Apply
A few tap questions, then your name and email. About 2 minutes.
Step 2
Plan Call
20 minutes on video. You tell me about your week, your kit and anything that hurts. I tell you straight if coaching fits.
Step 3
Start
Your plan goes live the Monday after you join, with your first check-in the same day.
What you get

A plan written for you
Built around your week, your kit and your history. It changes when your week does.
Weekly video form check
Film one set of your main lift. I reply with what to keep and what to change.
Monday check-in
Five minutes to tell me how the week went. I adjust the next one.
App or PDF
Your plan in the coaching app, or as a PDF if you prefer paper on the gym floor.
WhatsApp access
Quick questions between check-ins, answered on weekdays.
Sample results
Strength numbers only. These are samples written for this demo site.
Sample result, demo site
Trap bar deadlift
35 kg to 70 kg
16 weeks, age 52
Sample result, demo site
Farmer's carry, 30 m
2 × 8 kg to 2 × 16 kg
12 weeks, age 47
Sample result, demo site
Push-ups from the floor
0 to 8
10 weeks, age 58
Price
Monthly
$249 a month
3 months to start, $747 in total.
Pay in full
$675 for 3 months
Saves $72 on paying monthly.
The Plan Call is free and you leave with your first 2 weeks, whether you join or not.
Apply for coachingAbout Jo (sample coach)

I started lifting at 44, in a council gym in Leeds in 2013, after a back scare made carrying anything feel risky. A year later I was deadlifting more than I weighed.
Since 2018 I've coached 160 women online, most of them past 45 and new to barbells. I keep the plans simple and I watch every video you send.
Questions
Do I need a gym?
No. Plans are written for a gym, for home with some weights, or for home with nothing yet. If you have nothing, the first 2 weeks use your bodyweight and a loaded backpack, and I tell you the one or two things worth buying.
I have a sore back or knee. Can I still do this?
Usually, yes. Tell me on the Plan Call what hurts and when. I plan around it and build strength there slowly. If something needs a physio or a doctor first, I say so before you start.
What happens on the Plan Call?
20 minutes on video. I ask about your week, your kit and your training history, and you ask me anything. You leave with your first 2 weeks written down, whether you join or not.
How much time does it take each week?
Most plans are three sessions of 45 to 60 minutes. Two sessions works if that is what your weeks allow. The Monday check-in takes about 5 minutes.
Can I pay monthly?
Yes. Coaching is $249 a month, 3 months to start. Paying the 3 months up front is $675, which saves $72.
Want a plan that fits the week you really have?
Apply for coachingCoaching is $249 a month. Applying takes about 2 minutes.